Preserving Artistic Integrity through Media Placement, Marketing & Consulting
Campaign, Creative Direction & Copy
Creative Direction
Campaign
On Valentine’s Day, Mexican-American sierreño artist DannyLux and Impact Content creator Jesús Morales collaborated on a street vendor buyout campaign. They raised over $94K on GoFundMe to support Pilar, an 80-year-old street vendor with a heart condition, who dreams of retiring with her family in Mexico.
The Video on Instagram and TikTok gained over 2.5 million views in less than 24 hours.
