Guerrera PR, Marketing & Management is a hybrid agency focused on public relations, marketing, consulting, and brand partnerships representing avant-garde Latin bilingual artists who strive to create their own musical lanes. Our goal is to create unique and effective campaigns tailored for our clients to maximize their visibility and create awareness for their brands.

“Guerrera (female warrior) is a word that’s deeply personal to me. My father was a political prisoner in Cuba who survived the revolution. My maternal grandparents survived the war in Palestine in the late 1940s. I was born to a family of political & war refugees on both sides. As a woman & entrepreneur in the music industry, in order to thrive you have to be a Guerrera, a warrior, a محارب. Strong like the rose that grew out of concrete. Shout out to all the guerreras who fight to be heard and respected like our male counterparts.”

LOREN MEDINA - OWNER

Prior to opening up Guerrera PR, Marketing & Management, Loren Medina founded and co-owned Digital Girl in 2009, a PR and digital marketing company whose client roster included icons such as:  Shakira, Maná, Calle 13, Ricky Martin, Romeo Santos, and Aventura, amongst many others and companies such as:  AEG, Live Nation, Universal Music, Epic Records, Sony Music, SESAC, Quincy Jones Productions. Loren has worked in the music industry for over 22 years - 14 years at Guerrera as a publicist, consultant and artist manager, 4 years as a product manager at Sony Music Latin and 3 as an artist manager and independent record label owner.

Watch Loren’s in-depth interview with SpringHill here

Meet Loren Medina: The Latina Publicist Behind Some of Today's Latinx Music Stars – Pop Sugar

Meet the PR Women Behind the Latin Superstars - Billboard Latin

Latin Alternative Music Conference Announces the Wonder Women of Latin Music Class of 2022 - Billboard Latin

Top 5 Albums:

• Miseducation of Lauryn Hill - Lauryn Hill

• Back to Black – Amy Winehouse

• Diomedes – 30 Grandes Exitos – Diomedes Diaz

• Aquemini – Outkast

• Illmatic - Nas

Contact: Loren@guerrerapr.com

Valentina Eman - Senior Publicist

With experience from the music, entertainment and social justice realm, Valentina has a passion for storytelling, brainstorming creative campaigns and advocating for her clients. Before starting at Guerrera she worked on a diverse roster ranging from artists, brands, and nonprofits.

Valentina loves working with artists to bring their visions and show the world their artistry. 

Top 5 Albums:

• Donde Están Los Ladrones by Shakira

• Hozier by Hozier

• DATA by Tainy

• Kaleidoscope Dream by Miguel

• Beyoncé by Beyoncé

Contact: Valentina@guerrerapr.com

Vanessa sandoval - junior Publicist

Vanessa Sandoval is a Junior Publicist at Guerrera Marketing and PR. Starting off as an intern for the company, she learned the ropes from the team and worked her way to an official position. She received a Bachelor of Arts in Film & Media at the University of California, Irvine, and dabbled in journalism, writing for news publication Voice of OC and music blog Sample the Feel. Being part of the Guerrera team has expanded her knowledge of public relations and the music industry, and is developing her skills in a job title she is proud of.  

Top 5 Albums:

• OK Computer by Radiohead

• Hot Fuss by The Killers

• Limon y Sal by Julieta Venegas

• When I Get Home by Solange

• Yeezus by Kanye West

Contact: Vanessa@guerrerapr.com

Guadalupe Puche - Junior publicist

Guadalupe's journey in audio engineering, marketing, and graphic design showcases her unwavering passion and versatility. Starting in recording studios, she fine-tuned sounds and crafted auditory experiences. Transitioning to marketing, Guadalupe excelled in storytelling and branding, connecting artists with audiences. Her graphic design skills further enriched her creative arsenal. Guadalupe continues to be a driving force, supporting the team at Guerrera Marketing & PR with her innovative and multidisciplinary approach, adding a unique creative flair to every project.

Top 5 Albums:

• X100pre by Bad Bunny

• Dua Lipa by Dua Lipa

• Purpose by Justin Bieber

• La Dulzura by Cultura Profética

• Amanecer by Bomba Estéreo

Contact: Guadalupe@guerrerapr.com