Loren Medina, owner - Guerrera Marketing & PR


AboutGuerrera (female warrior) is a word that’s deeply personal to me. My father was a political prisoner in Cuba who survived a revolution. My maternal grandparents lived through a war in Palestine. I was born to a family of political refugees on both sides. As a woman & entrepreneur in the music industry in order to thrive you have to be a Guerrera, a warrior, a محارب. Delicate like a flower and sharp like a sword. Shout out to all the guerreras que se fajan todo los días to be heard, for equal opportunities and to be respected like our male counterparts.”

Guerrera PR, Marketing & Management is a hybrid agency focused on public relations, marketing, artist management, consulting, and brand partnerships representing avant-garde Latin Urban bilingual artists who strive to create their own musical lanes. Our goal is to create unique and effective campaigns tailored for our clients in order to maximize their visibility and create awareness for their brands.  

Prior to opening up Guerrera PR, Marketing & ManagementLoren Medina founded and co-owned Digital Girl in 2009, a PR and digital marketing company whose client roster included icons such as:  Shakira, Maná, Calle 13, Ricky Martin, Romeo Santos, and Aventura, amongst many others and companies such as:  AEG, Live Nation, Universal Music, Epic Records, Sony Music, SESAC, Quincy Jones Productions. Loren has worked in the music industry for over 17 years, the last 9 as a publicist, social media marketer and consultant, 4 years as a label manager for Sony Music Entertainment and 3 years as an artist manager and VP of her former indie record label.