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Guerrera Public Relations, Marketing & Consulting

Preserving Artistic Integrity through Media Placement, Marketing & Consulting
  • ABOUT
  • CURRENT CLIENTS
  • PRESS
  • CREATIVE CAMPAIGNS
  • BRAND PARTNERSHIPS
  • FASHION
  • RECENT CLIENTS
  • PAST CLIENTS
  • PHILANTHROPY

gUERRERA MARKETING & PR

Álvaro Díaz

Puerto Rican Rapper and Creative Director

Genre: Alternative Urban Rap

Career Highlights:

“Álvaro Díaz is here to lead the Latin rap revolution.” – Complex

“Against the skepticism of big-time record producers, who told Díaz he was going nowhere if he stayed on the hip-hop track, Díaz and his crew started playing free shows all around the country, planting the seeds of a fan base that is now growing by the minute.” - VICE

Penned hits such as “Baila Conmigo” by Selena Gomez & Rauw Alejandro, “Deja Vu” by Tainy & Yandel, and more

First Latinx urban artist covered by Complex

Own fashion line Lv Ciudvd

Represented by creative powerhouse & talent incubator Neon 16

+171k subscribers on YouTube

+1.8 million monthly listeners on Spotify

Álvaro Díaz Online

Instagram

Twitter

YouTube

Soundcloud

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Ambar Lucid

Dominican/ Mexican - American Songstress

Genre: Indie Pop/ Latin Alternative

Career Highlights:

Been at the forefront of the new wave of Latinx artists

“Ambar Lucid is going to be the greatest artist of her generation.” - HuffPost

“Ambar Lucid’s Arena-Sized Soul Will Help You Overcome” – Pitchfork

"beguiling, bilingual anthems from Latin pop’s newest alt star" - NME

Major media placements - Pitchfork, Complex, NME, The Fader, Remezcla

Fender Next Class of 2021

+19 M streams on single “A letter to my younger self”

+12 M views on YouTube

Ambar Lucid Online

Instagram

Twitter

Youtube

TikTok

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Bebo Dumont

Puerto Rican Alternative-Pop Artist

Genre: Alternative, Pop

Career Highlights:

“Dumont amps up his seductive flourishes to their maximum flirtatious potential.”

- Remezcla 

Latin Grammy Winner for Best Alternative Music Album

Grammy Award Winner for Best Latin Rock or Alternative Album 

Performed live on worldwide stages like Coachella and SXSW

Produced for Kaytranada, Anderson .Paak, Álvaro Díaz, Elena Rose, and Rawayana.

1+ million streams

338.3k+ thousand monthly listeners on Spotify 

Bebo Dumont Online

Instagram

Youtube

TikTok

Bodine

Amsterdam-born, San Juan-raised artist

Genre: R&B, reggaeton, and Afrobeats

Career Highlights:

“Featuring R&B synth beats with her sultry and aerial vocals.” – Remezcla

Major media placements – Remezcla, Hola! Magazine

800+ thousand streams

2.7+ million views

Instagram

Youtube

Tik Tok

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CA7RIEL & Paco Amoroso

Argentinian Duo

Genre: Experimental Urban-Alt

Career Highlights:

Two of the Most Innovative & Relevant Artists Hailing from the Argentine Scene

Major media placements - Billboard, Indie Hoy, Rolling Stone

1.5 M listens

1.2M on Instagram

195K+ on TikTok

67M+ on YouTube

CA7RIEL & Paco Amoroso Online

Instagram

TikTok

YouTube

Spotify

Spotify

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DannyLux

Mexican - American Singer Songwriter

Genre: Corridos/ Sierreño

Career Highlights:

Redefining a Genre for a New Generation

“those ultra-melancholic tracks powered by a requinto tune that Gen Z has quickly embraced." – Billboard

“DannyLux is reinventing corridos through a Chicano rocker lense”

– SPIN

“By definition, you can’t box DannyLux’s sound, nor can you shelf it into something already existing.” – Remezcla

Major media placements - Billboard, Rolling Stone, Spin, Remezcla

Opened for Coldplay on Mexico leg of their World Tour

Penned viral song “Jugaste y Sufri” in collaboration with Eslabon Armado with over 308 M listens

793K on Instagram

1+ M on TikTok

3+ M listens in first 3 days of release of 2022 album Perdido En Ti

DannyLux Online

Instagram

TikTok

Youtube

Elsa y Elmar

Colombian singer-songwriter and producer

Genre: Spiritual latin pop

Career Highlights:

Latin GRAMMYs | Album Of The Year | Nominee

Latin GRAMMYs | Best Pop Vocal Album | Nominee

Latin GRAMMYs | Best Pop Rock Song | Nominee

Latin GRAMMYs | Best Engineered Album | Nominee

Latin GRAMMYs | Best Pop Song | Nominee

Latin GRAMMYs | Best New Artist | Nominee

"Elsa y Elmar shows that music can be a tool to heal and connect with the deepest emotions. With her talent and sensitivity, she has managed to conquer a large number of fans in Latin America and has positioned herself as one of the most important artists of new pop in Spanish." – Rolling Stone

“Elsa y Elmar is one of those artists who second-guesses herself often — but it’s then when she recuperates her power to create (as she once expressed on Instagram). The best result of her process is her third studio album ya no somos los mismos, home to 14 songs that are mature, reflective, and each sending its own powerful message. Staying true to her “spiritual pop” essence, and then some, the Colombian native sings about facing reality in love, valuable life lessons, and moving on.” - Billboard Latin

“Her full name may not sound familiar to you at first, but if we say Elsa and Elmar, then soft, eclectic and pop melodies will surely begin to sound in your head with their romantic and honest lyrics." - Vogue Mexico

+226k subscribers on YouTube

+2.7 million monthly listeners on Spotify

Elsa y Elmar Online

Instagram

Twitter

TikTok

YouTube

Spotify

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Esteman & Daniela Spalla

Mexico-based, Latin Colombian (Esteman) and Argentine (Daniela) Singers, Songwriters & Composers

Genre: Pop, Alternative

Career Highlights:

“Driven by the unique connection they have demonstrated in previous works, their distinctive emotional expression and unmistakable composition will continue to stand out” - Rolling Stone en Español

 

"Two of the two most solid projects in Spanish pop have decided to join forces"

- Milenio

 

+4M Monthly Listeners on Spotify

3 Latin GRAMMY nominations between both artists

+200M global streams for their first-ever collaboration “Te Alejas Más De Mí”

Esteman Online

Instagram

Youtube

TikTok

Facebook

Spotify

Daniela Spalla Online

Instagram

Facebook

Youtube

TikTok

Spotify

Hamilton

Afro-Colombian Singer

Genre: Afrobeat

Career Highlights:

"...has been pushing the Afro-Caribbean and Amapiano rhythms forward since 2019." - Billboard's The New Generation of Afro-Colombian Artists

“He evokes so much passion and feels so much passion that it ends up being his main driving force in making the most important decisions of his life.”  
- El Tiempo

“His music, which mixes Caribbean rhythms and contemporary urban sounds, has positioned him as one of the most relevant figures from the Colombian music scene.” 
- Los40

"...he has become one of the key figures of the Afrobeat movement in Colombia." 
- El Nuevo Herald

Covered by: Billboard, El Tiempo, Uforia, Los40, El Nuevo Herald

Collaborations with: Ryan Castro, De La Ghetto, Lenny Tavarez, Justin Quiles 

+1M monthly Spotify listeners

+101 million views on YouTube

Hamilton Online

Instagram

Facebook

YouTube

TikTok

Spotify

Immasoul

IMMASOUL

Afro-Mexican R&B Songstress

Genre: R&B, Afrobeats, and reggaetón

Career Highlights:

“Immasoul threads the loose tendrils between R&B, Afrobeats, and reggaetón, and weaves them brilliantly into a unified tropical groove.”
-LA Times

“Immasoul is a leader in the Latin R&B scene.” -Genius

Has been an ambassador for brands such as Nike Mexico, The Body Shop Mexico, INNVICTUS Stores, Budweiser Global, and Tequila 3 Generaciones.

Major media placements: Rolling Stone, Genius, LA Times, Remezcla

+20M Streams on Digital Platforms

+1M Views on Youtube

Immasoul Online

Instagram

TikTok

YouTube

Spotify

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Isabella Lovestory

Honduran Perreo-Pop Artist

Genre: Perreo, Pop

Career Highlights:

"Lovestory has proven her star power by establishing her own lane of flirtatious and unapologetic neoperreo pop, and garnered a devoted legion of diehards across the globe." - PAPER Magazine

"Isabella Lovestory is a fresh and exciting new voice bound to shake things up."

- Office Magazine

"There’s something Isabella Lovestory does with her neo-perreos, they make people feel fearless." - Rolling Stone

49.3+ million streams

470.8k+ thousand monthly listeners on Spotify 

Isabella Lovestory Online

Instagram

Website

Youtube

TikTok

J Noa

17-year-old Dominican Rapper & self-proclaimed “Daughter of Rap”

Genre: Rap

Career Highlights:

"The outspoken rapper doesn’t hold back. With her heady, rapid-fire flow, she commands attention and we are listening. At just 17 years old, the artist displays an awareness of her environment that is as chilling as it is eye-opening." - Billboard Latin

Known for her freestyles & razor-sharp conscious lyrics

Signed with Sony Music Entertainment

Covered by: Billboard Latin, Remezcla, People en Español, Alofoke, El Coreano Loco, El Nuevo Diario, El Dia, etc.

+318K followers across socials

+500K views of their visuals on YouTube

Listen to her freestyle here

Watch her Short Doc Mi Barrio

J Noa Online

Instagram

Youtube

TikTok

Jessie Reyez

Colombian - Canadian Powerhouse

Genre: R&B/Soul

Career Highlights:

Single "Imported” with 6lack debuted certified gold

Sold-out 30 date tour

Her second EP Being Human in Public gained wide-spread acclaim from the New York Times, Variety, The FADER, and more

2019 Juno Awards R&B/Soul Record of the Year

2018 Juno Awards Breakthrough Artist of the Year

2018 VMA nominee for Push Artist of the Year & Video with a Message

Co-wrote Dua Lipa’s hit song “One Kiss” with Calvin Harris

500M streams world-wide

Jessie Reyez Online:

Youtube

Instagram

Twitter

Soundcloud

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LA Phil

Redefining what an orchestra can be, the LA Phil is as vibrant as Los Angeles, one of the world's most open and dynamic cities. Led by Music & Artistic Director Gustavo Dudamel, this internationally renowned orchestra harnesses the transformative power of live music to build community, foster intellectual and artistic growth, and nurture the creative spirit.

Under the stewardship of the LA Phil, iconic venues like The Ford, Walt Disney Concert Hall, and The Hollywood Bowl serve as vibrant hubs of cultural exchange and artistic exploration.

LA Phil Online

Official Website

Instagram

Twitter

Facebook

YouTube

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Letón Pé

DOMINICAN SONGSTRESS

Genre: Alternative Pop/Dance

Career Highlights:

“Letón Pé Steps Up As the Dominican Republic’s Next Pop Diva” – Remezcla

Rolling Stone’s 10 Latin Acts Set To Make It Big In 2023

SXSW 2023 Official Artist

Major media placements - Rolling Stone, Remezcla, Univision

6.2+ million streams

938+ thousand views

Letón Pé Online

Instagram

Youtube

Moffa

Puerto Rican Singer

Genre: Reggaeton/RnB/Pop/Afrobeat

Career Highlights:

“Moffa forms part of the new wave of acts adding their own flow to Latin urban music.” – Billboard

“His upbeat demeanor has helped him gain many fans, and 2023 promises to be his most significant phase yet, incorporating numerous life lessons towards this new year.” – Remezcla

Covered by: Billboard, Remezcla

Collaborations with: Manuel Turizo, Karol G, PJ Sin Suela, Luminaries, Lyanno, Young Martino, Young Guns Alejo

3+ million streams

1.5+ million views

Moffa Online

Instagram

Twitter

Youtube

TikTok

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OMAR APOLLO

Mexican-American Songwriter + Guitarist

Genre: Psychedelic Soul

Career Highlights:

+55 Million Streams / +2 Million Listeners

28-date US Tour (2019) - SOLD OUT most major cities

Headlining 4 Major SXSW Showcases (2019)

Major media placements with a 2 year career - Pitchfork, The Fader, Pigeons & Planes, etc.

Recent single “Trouble” received +600K streams its first week

Recent single “Ashamed” premiered with Zane Lowe on Beats1

Upcoming European tour (June 2019)

OMAR APOLLO ONLINE

Official Website

Instagram

YouTube

Twitter

Facebook

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RaiNao

Puerto Rican Rising Star

Genre: Alternative Urban 

Career Highlights:

“RaiNao has started a revolution in the male-dominated genre of urbano music — not just with her mix of genres, but with her loudly queer lyrics and unapologetic presence.” 

- Rolling Stone

“She has managed to strike a delicate balance between familiarity and innovation, keeping her audience engaged and eagerly anticipating her next move.”

- Remezcla

Puerto Rico Local Film Festival | Best Music Video | Winner

Berlin Music Video Awards | Best Song | Winner

making history as the first reggaeton performance to win at

 the Berlin Music Video Awards

 Paris Art & Movie Awards | Best Music Video | Nominee

+38k subscribers on YouTube

+1.4 million monthly listeners on Spotify

Rainao Online

Instagram

TikTok

YouTube

Soundcloud

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Rubio

CHILEAN MULTI-INSTRUMENTALIST, DRUMMER & PRODUCER

Genre: Pop, Electronic, Ambient

Career Highlights:

“…is an electro-trap earworm, elevated by out-of-the-box production choices and [Rubio’s] hypnotizing vocals.”- LADYGUNN

“She finds in music the magic of living things again and the emotion of being alive…experiencing what fills her with happiness” - InStyle MX

“...full of dualities in the aesthetic, literary and musical sense.”- Ibero 90.9 MX

Major Festival Performances- Primavera Sound (Spain), Ruido Fest (Chicago, IL), The Great Escape (UK), Lollapalooza (Chile), etc.

Awards- Prestigious Mexican award, Diosa de Plata, for her song "Después de Ahogarme" which was featured in the movie La Caída.

Covered By: Pitchfork, KEXP, Noisey, Remezcla, LADYGUNN, InStyle MX, etc.

15 Million+ Stream

7.5 Million Views

Rubio Online:

Official Website

Instagram

Youtube

Facebook

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Álvaro Díaz
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Ambar Lucid
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Bebo Dumont
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CA7RIEL & Paco Amoroso
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DannyLux
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Elsa y Elmar
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Esteman & Daniela Spalla
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Hamilton
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Immasoul
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Isabella Lovestory
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J Noa
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LA Phil
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Letón Pé
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Moffa
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Omar Apollo
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RaiNao
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Rubio